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Counsel Culture with Eric Brooker


May 13, 2022

My guest today is Joe Colovito. His book is; Purpose is More than a Side Hustle.

After graduating from Penn State he chased after a higher paycheck and lower golf handicap for 16 years before he realized he was on the wrong road. He didn’t know who he was (identity) why he was there, and how he was uniquely designed to make life better for others (purpose). 

His identity crisis fueled a dysfunctional desire to measure his success solely based on his performance (increased income and decreased golf handicap) at the expense of creating meaningful relationships, missions and moments with his family, friends and co-workers. He was all about himself, all the time. 

Although Life #1 quickly led his family into what appeared to be “the good life” - a country club lifestyle, fancy vacations, nice cars, and attractive social media posts - on inside his life didn’t feel good at all. Joe felt stuck in a story he never set out to write, and eventually found himself running on empty. 

In contrast, Life #2 led him into a purpose-driven, other-centered lifestyle, that at first seemed difficult and draining, but eventually left him feeling energized, focused and joy-full in every meaningful aspect of his career + life.

Find more at www.ericbrooker.com & www.trexagai.com