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Counsel Culture with Eric Brooker


Mar 1, 2022

Jim Reid knows what it takes to build a high-performing culture and successfully lead organizations through tremendous change and growth. An accomplished executive and trusted advisor to seven CEOs, Jim has navigated significant change and immense pressure to build winning teams that outperform competitors. He has coached, advised and developed thousands of aspiring leaders who have gone on to deliver extraordinary results and to make the world an even better place.

Originally trained as a military pilot, Jim built his expertise working alongside some of the best thinkers on leadership including Jim Collins, Jeffrey Pfeffer, John Kotter and Dave Ulrich. Recognized in 2021 as one of the 50 Best Executives in Canada by The Globe & Mail’s Report on Business Magazine, he brings credibility, insight, and integrity to shape a framework for leadership based on five timeless principles that if understood and lived, are almost guaranteed to get you to a better place in your life.

Jim’s new book ‘Leading to Greatness’ comes out today! It combines the best research on high performance with over 30 years of observing what the very best leaders do differently to excel.

In Leading to Greatness Jim provides an actionable, practical playbook for all leaders to take their leadership in work and life to the next level. 

Learn more at www.ericbrooker.com & https://www.linkedin.com/in/jimreidchro/